Class 4.7

Key points from tonight's lecture:

• Basel School of Design-Books published by leading figures
• Armin Hoffmann explored the role of contrast in creating a dynamic harmony of opposing forces
• Josef Muller Brockman at the time, considered the leading theorist and practitioner of the Swiss movement
• Josef Muller Brockman -1960- Public Awareness Posters Photography gained impact through scale and camera angle
• The Swiss Movement had a major impact on American Graphic Design and the emerging field of corporate graphics (the two ultimately merged)
• Saul Bass - NY design sensibility to LA and film industry
• Bradbury Thompson- Expanded the range of design possibilities through a thorough knowledge of printing and typesetting and an adventurous experimental spirit
• Chermayeff and Geismar Associates “Early Design office” with strong aesthetic background through educational diversity of the partners
• Unigrid system, developed in 1977 for the United States National Park Service by Vignelli Associates
• The New Advertising
• Photo-typography- had a profound impact on the direction and look of design
• Lubalin almost single-handedly defined the aesthetic potential of “photo- typography”

In tonight's lecture we discussed some of the designers whose designs and logos still exist today. This included Paul Rand and Saul Bass among others. It was really cool to see how the UPS logo and Shell logo (among many many others) were designed years and years ago and yet they still exist today. They have been changed and modified of course, but it was really interesting to see where they came from, who designed them, and how they have changed or been modified over the years.

We also watched a short film about post-modernism that was also interesting. It explained how the idea first came up and how it was then transferred to other areas such as the arts, philosophy, etc.