- Postmodernism is not a style, but a group of approaches motivated by some common understandings
- it is not a theory but a set of theoretical positions
- Roots of Postmodernism- The 60’s
- Individualism was the guiding theme of 1960’s consumerism
- Graphic design had never been a pure art or dominated by the international style the way architecture was
- Wolfgang Weingart- Rejected the right angle--intuitive design
- New Wave Typography - European approach to design updated for post-modernism
- Willi Kuntz- One of the first new wave spreads
- The inventory from New Wave
- Postmodernism: appropriation, to copying styles, was no longer naive nostalgia but calculated because the past itself was considered invented
- History of Art and Design become a vast archive to be quoted appropriated and reused
- Neville Brody and his knack for creating typefaces that resembled glyphs
- Ed Fella distinctly unsystematized... inspires “Grunge”
- David Carson Disruptive and disturbed... attacking the “grand narratives” of type and design
- 80’s “Émigré”- digital type foundry type explosion- through electronic means
- Deconstruction- Structures in the mass media can be reshuffled and re-inhabited
It was cool to learn about Neville Brody briefly because I had to do a project on him and his design style last semester. I also really enjoyed seeing more recent graphic design work, especially the poster and advertisement work and how it incorporated a deeper meaning.
Finally, we watched a video about Barbara Kreuger that discussed how she used rhetoric in design.
